Week 1: Beginning Research

Mar 13, 2020

This past week I spent researching and brushing up on the prior research I have done about anthropology over the past few months. I reviewed my notes along with starting to read Michael Brian Schiffer’s book, Advances in Archaeological Method and Theory. This book dives deeper into the field and although it is dense, I am working through the content to best be prepared for the research I will also be conducting for the Smithsonian’s Center for Folklife and Cultural Heritage.

Due to the recent outbreak of the Coronavirus, most of my work as of right now is digital. I am remotely doing private research on ways cultural trends emerge and how they spread throughout the public. Since the Smithsonian’s demographic stretches across all ages, races, and ethnic backgrounds, I am looking at past examples of how cultural events– from the Superbowl to the National Cherry Blossom Festival– bring people together. Schiffer’s book has helped me deepen my understanding of methods that work and don’t work when advertising events to the public.

Hopefully, I will soon be working in person with my mentor, but as of right now, I will continue working remotely. Until next week!

3 Replies to “Week 1: Beginning Research”

  1. Alan Y. says:

    This is fascinating! I can’t wait to see how you apply this to your study of coffee in American culture.

  2. Lieselotte D. says:

    I’m sorry you have not been able to meet with your mentor, but it sounds like you’re still making good progress!

  3. Charles T. says:

    Awesome! Public advertising touches my research topic: news media and how it influences people. I can’t wait to compare research and data on the subject.

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