If you don’t have time to read the entire post, Please jump to Part II
The first week of my internship went well! I was introduced to the group that I will be working with and met people throughout the company. I engaged in exciting discussions with computer technicians and HR during lunch break. After finishing my first design project, a timeline, I moved on to the main project of my internship: perfecting the company’s website.
In order to accomplish that goal, I first have to get familiar with WordPress (Yes, the one that I am using right now), but slightly different because I wish to learn both the theme development and designer sides of web creation, which will include learning basic PHP, HTML, WordPress Plugins, etc. After installing WordPress locally (so I could practice without ruining anything) on my computer through Bitnami, I created a local website while reading the very basics of Search Engine Optimization, which I will talk more about later.
Due to concerns about the coronavirus, I will be Interning remotely starting this week. During the second part of the week, I began trying two of the more popular WordPress plugins: Elementor and Slider. I was genuinely surprised by how much there is to explore on WordPress.
Unfortunately, since the coronavirus outbreak has hindered my ability to collect experimental data, I was not able to continue my individual research topic at this time. I do wish to continue the topic of colloidal suspension when the Lab reopens. In the meantime, I will be changing my individual research topic to something that coincides more with my internship: Web Design.
Because of the sudden change, I only have a general idea of what I will be doing, but let’s have a look!
Every font and color imparts a certain emotion. The color (hue, contrast), typeface, and functionally of a website could play a role in the customer’s purchase decision from the company’s website. I would like to see what websites in one particular industry do to attract customers by identifying commonality among the websites. There are five parts to my project:
- Data gathering
- Analyzing trend
- Reading literature to attempt to find a possible reason (hypothesis) for a given trend
- Finding or building a comparison
- Test the hypothesis using surveys
Through my research project, I would gather data on a random sample of websites from [one industry], let’s say [industry X] for now.
These data may include
- Typeface, font, color
- Organization and functionalities (I know this is really broad. It should be narrowed down later. If you have any suggestions please leave a comment)
Even though the first type of data could be easily gathered by automated collection, I realized that using a Spider probably would not be a good idea. But hey, I will go to your website if you promise not to sue me with a written statement :))
I will then be analyzing these data, most likely through R/Excel. An example of a possible trend could be: do a statistically significant portion of companies from [industry X] use Serif fonts over Sans-serif fonts?
After identifying this trend, I would read literature to identify a reason for the trend. Maybe Serif fonts make you look smarter (this is completely made up) and more trustworthy, encouraging customers to buy your research materials.
Next, I will attempt to find a group of similar websites to test the hypothesis. ( This is questionable. I will do my best to leave only one independent variable. If that is impossible, I will manually create two sample websites for [industry X] in order to control the variables.)
Through a survey, I will gather why participants made the decision to select one website over the other. For Example, the website seems more
- Comfortable to read
I realized I dug myself into a hole. It will take a week or two before I finalize my plan. I would Love to have any volunteers to take my survey at the end, for those of you interested, please let me know. I would also appreciate any suggestions. Wish you all a safe season.
P.S. I wanted to change my typeface for each blog, but Basis restricted the typeface.