16,359 #HeroPies, Collaboration, & Customer Acquisition: Zooming Through the Week!

Apr 03, 2020

Hello,

I hope that you are staying safe. I am pleased to share that the count of donated #HeroPies is up to 16,359 as of April 1st.  Hospital workers continue to appreciate the assistance, and we are proud to continue making a difference.

In addition to the #HeroPies promotion, I have spent this week working with an expanded group of people. My coworkers and I have been collaborating as a team during this challenging time where everybody is working “closely from afar” to do their part. I continue to regularly participate in data auditing team meetings, while also getting my feet wet with digital engagement and shop team conversations. I feel like I have developed a nice cohort of colleagues who embrace the idea that we can all learn from each other. Today, I learned how to use a program called Kustomer and even got to give one of my colleagues a crash course in Domo. We each have our own specialties, and we collaborate as a team, communicate effectively, and are always ready to help each other.

Between team meetings today, I got the chance to start on a new project to design and implement an architecture for analyzing the success of &pizza’s promotions. On average, how many new customers were attracted by a particular promotion? How many times did the average new customer visit &pizza in the months after the promotion? How much did these new customers spend in this time? &pizza’s promotions have ranged from free #HeroPies for hospital workers to $3 pizzas for every Bryce Harper strikeout. My job is to create a dashboard that measures the success of promotions to help us to design even stronger ones in the future.

With enthusiasm and excitement after another good week, I feel like I have successfully adapted to working from home. I hope that you have found the same. Please continue to stay healthy and take care of yourself, your family, and your neighbors.

Best,

Tad

P.S. For the Stat of the Week, I did a little research into Bryce Harper and strikeouts. Does Bryce Harper actually strike out more than other comparable players?

Bryce Harper is known for hitting homeruns, and, after making a simple linear model out of 2019 MLB data from Rotowire, I found a relatively strong relationship between homerun hitting and strikeouts. This model has an R-squared coefficient of 0.705, meaning that 70.5% of every strikeout can be correlated to hitting one homerun. Of the 57 players who hit at least 30 homeruns last season, Bryce Harper ranked 22nd with 35 homeruns but fifth with 178 strikeouts on the season. This equated to an average of one homerun for every 5.09 strikeouts, which is the third highest amount of strikeouts per homerun in the 57-player population. So yes, Bryce Harper does strike out a lot—even at a higher rate than most power hitters last season. However, it is also worth noting that he draws 2.83 walks for every homerun he hits, which is impressively the fifth best rate of the 57-player population. Additionally, he attracts a following, gets fans to attend games, and was the second most purchased jersey of 2019. Is he worth it for the Philadelphia Phillies? That is an interesting debate (feel free to provide your thoughts) and one that we will see play out over time!

4 Replies to “16,359 #HeroPies, Collaboration, & Customer Acquisition: Zooming Through the Week!”

  1. Thomas E. says:

    It is great to see that you have become so integrated into the &pizza team, not only listening to what upper-level people have to say but also helping people understand what you have learned. What data are you using to relate advertisement techniques and sales? Do you just look at the change in engagement in customers following a specific promotion?
    I also admire that you have taken some of what you learned at &pizza and applied it to other fun topics like baseball. R-squared values are not your everyday statistic – it really opens up the analytical side of the game!

    1. Tad B. says:

      Thanks for the support. I totally agree with what you said about working as a member of the team!

      Regarding the data that I am using, both of your questions are great ones. The answer is yes to both. &pizza disseminates codes for most of its promotions via text message. A data set detailing these interactions tells me which customers have received which promotions. I can then look in separate data sets to see whether these customers have been connected to any transactions in the aftermath of receiving the promotion. We use customer ids or, if not avaiable, fields common to each data set to connect these data sets. We also have a system that tracks the redemptions of different promotion types. In a manner like that referenced in your second question, this system does let us look at engagement from a more macro level and pairs nicely with the more micro-level connections referenced in your first question.

      I’m also glad that you found the baseball analytics bit interesting and insightful. That is the goal, and I am glad to hear that it sheds light on the analytics behind the game!

  2. Mr. Loomis says:

    One of the biggest reasons why the Nationals won the World Series last year is because Harper was no longer a member of the team! 🙂

    1. Tad B. says:

      It is an interesting point that you bring up! It made me think about why the Nats won the World Series.

      Outside of the analytics realm, I think the team’s chemistry was a major factor. The 2019 Nationals clearly loved playing baseball with one another and had confidence and a distinct identity. I think that responding to Harper’s departure likely played a big role in these developments.

      Analyticaly, I also think that there is something to be said for how good the Nats offense was last season. While looking at Harper’s stats last year, I also saw two stats about Anthony Rendon and Juan Soto that I think speak volumes to the team’s success. First, Juan Soto hit 34 homeruns and averaged 3.176 walks per homerun, which is tied for the best walk-to-homerun rate for players who hit at least 30 homeruns (ranking three spots ahead of Bryce Harper). Second, third baseman Anthony Rendon only struck out in one out of every 6.4 at bats, which was the sixth best mark of all players with 30 homeruns. The 2019 Nationals third and fourth hitters hit for power, drew tons of walks, and were incredibly hard to strikeout. It’s hard to beat that combination!

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