Project Title: A Cup of Culture: The Role Coffee Plays in World Culture
BASIS Advisor: Dr. John Hight
Internship Location: Smithsonian Center for Folklife and Cultural Heritage
Onsite Mentor: Betty J. Belanus
For millions of people in the United States, coffee is an essential start to their morning. For centuries, coffee has played an essential role in economics, but recently its effect on culture has dramatically grown in importance. Coffeeshops are places of relaxation and discussion, while coffee determines tropes of American identities: the half-caff soy grande cappuccino, the local hand-brewed coffee, the gas station coffee evangelist. Throughout my project, I will explore the way coffee is used to signal identity and how advertising reinforces this. By working with the Smithsonian’s Center for Folklife and Cultural Heritage, I will examine the way culture is advertised and catered towards consumers and relate that towards the ways coffee is marketed towards consumers.
My research on how culture is advertised to the public has been narrowed down to specifically how online learning is becoming increasingly popular amongst students in America. My original project was to research how cultural events are advertised to the public, but due to COVID-19, we won’t be able to use the research to achieve […]
This past week I spent researching and brushing up on the prior research I have done about anthropology over the past few months. I reviewed my notes along with starting to read Michael Brian Schiffer’s book, Advances in Archaeological Method and Theory. This book dives deeper into the field and although it is dense, I […]
Hello and welcome to my first blog post! I’m Katerina, a senior interested in studying culture and anthropology at BASIS Independent McLean. My goal throughout this senior project is to learn about American identity, what composes it, and the ways it is seen in society. The way I will be approaching this question is to […]