Project Title: Hype: Living up to Expectations
BASIS Advisor: Dr. Gleich
Social Media, is a place where people can share information, show off their belongings, and have conversations. Social media over the past decade has become a powerful tool for everyone. It has dramatically changed the way the world is connected. Many companies have gravitated towards social media as a valuable platform in which the consumer and the producer can engage with each other. Social Media Marketing has proved to be the cheapest way to reach different groups and audiences across the world. Nike has one of the most developed social media advertising platforms. Sneakers, on the other hand, is a product heavily influenced by hype, as sneakers are a product that is popular in the resell market, where products usually go for double their price on StockX and other popular reselling websites. In my project, I plan to track down one of Nike's most social media-influenced products, sneakers. Gathering data through likes, follows, and other social media style statistics, I plan to find out how social media affects a product’s values and sales, and if it is hyping them up?"
My Posts
Week 10
May 30, 2022
This is the last week of my senior project. Since my internship has ended, I spend my time working on the senior presentation, I worked on putting together slides about the background research done on my senior project topic. I was also working on graphs that will accurately represent the number of resells, the price […]
Week 9
May 29, 2022
This week marks the end of my internship with Learning Undefeated. For my last week, I got to go see and help out with the Drop Anywhere Lab at Robert Frost Middle School. The activity we planned for the students is called “It’s All in Your Head, ” an activity that is focused on concussion […]
Week 8
May 25, 2022
This week, I split my time between my internship and my senior project. For my internship, I continued to help the team by taking photos, videos, and editing films to be uploaded onto our social media page. I also come into the office Wednesday to help out the staff if they have anything that I […]
Week 7
May 18, 2022
This week at my internship, I helped post a few social media posts filmed during the Deleware STEM festival. During my time in the office on Wednesday, I also helped out with sorting out rubrics for the BioGENEius Competition, I was tasked with looking through all the judge’s grading rubrics and filling them into an […]
Week 6
May 06, 2022
For the week of April 18, I took some time off for spring break, so I did not complete any hours during that week. My family and I went to Atlanta to see Emory University during my break. I liked the general atmosphere of the school and how the University is integrated into the city. […]
Internship Week 5
May 05, 2022
For this week, my work at my internship mainly revolved around looking through the older At-Home Science Videos and trying to figure out which ones to reuse. I spend most of my time looking through each video and assessing how easy is it to recreate the videos or if the video is good enough to […]
Week 4
Apr 13, 2022
This week, I started a new project with the other members of my internship. After the presentation on trends and social media tactics used by bigger companies, my mentor took my suggestions under consideration and asked me and the other interns to recreate older educational videos into short Instagram Reels or Tik Tok. I went […]
Week 3
Mar 29, 2022
On Monday, I attended the weekly staff meeting. During the meeting, I was able to learn able the rest of the team’s projects and plans for the week. I worked in the office on Tuesday, working with the other members in the office, I saw the traveling AR sandbox that was used in the mobile […]
Week 2: Starting Research
Mar 24, 2022
This week, I will be starting both my internship work and my independent project. For my internship, I will be working with the organization Monday through Thursday, with Tuesday being my in-person day. On Tuesday, Ms.Pelletier was also in the office, and she was able to direct me to two other interns that I will […]
Week 1: Orientation and Introduction
Mar 18, 2022
During the first week, I primarily focused on completing paperwork and setting up my work accounts for my internship at Learning Undefeated. The first few days I was focused on getting accustomed to the organization and messaging software like Slack and Outlook. I also attended my first staff meeting on Monday, March 14. On Tuesday, […]
Introduction Blog
Mar 11, 2022
My name is Mohan Liu and my project will be focused on the art of marketing and advertisement through the lens of social media platforms. The project will be primarily looking at the brand Nike and sneakers, both are prominent on social media platforms. Throughout my project, I will attempt to answer the following questions: […]